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Momotaro Jeans Brand Guide & Buying Tips: The Pride of Okayama Denim

  All Images via Momotaro Jeans Hello, this is Lislab . Kojima in Okayama Prefecture—often called the birthplace of Japanese denim—is world-famous as a sacred ground preserving decades of textile craftsmanship. Today, I’m excited to introduce Momotaro Jeans , a high-end selvedge denim brand deeply respected by denim enthusiasts worldwide. Built on uncompromised Okayama craftsmanship and a commitment to creating "the world's finest denim," Momotaro stands in a class of its own. From its signature indigo dyeing techniques to recent global rebranding developments, here is an in-depth guide covering Momotaro's history, core lineups, recommended models, and practical buying tips.       

Levi's x LOOPWHEELER x BEAMS Triple Collaboration: Where Denim Heritage Meets Loopwheel Sweatwear Release Info

 

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Hello, this is Lislab.

Today, I’m excited to bring you news about a truly exceptional triple collaboration drop featuring three powerhouses, each bringing their own distinct craftsmanship to the table.

This special collection brings together Levi's, the timeless symbol of American workwear; LOOPWHEELER, Japan’s premier brand renowned for its rare loopwheel sweat fabric craftsmanship; and BEAMS, celebrating its 50th anniversary.

By fusing classic American heritage with meticulous Japanese craftsmanship, this lineup reimagines iconic denim silhouettes using heavy-duty yet plush loopwheel sweat fabric.



01. The Story Behind the Triple Collaboration


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Levi's needs no introduction—it is the foundational titan of American denim heritage. On the other hand, LOOPWHEELER produces exceptionally soft yet durable fleece fabrics using traditional vintage loopwheel knitting machines based in Wakayama, Japan.


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To connect the identity of these two brands, BEAMS—which has curated world-class products with a unique lens over the past half-century—introduced its signature 'Super Wide' editorial fit.


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Building upon the success of previous BEAMS x Levi's wide-fit collaborations, this drop reimagines classic Levi's cuts not in denim, but in LOOPWHEELER’s iconic fleece knit, creating an entirely new category of heritage sweatwear.


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  • Levi's Iconic Codes

    • Inherits the signature detailing and arcuate stitching of the Type 1 Trucker Jacket and 1950s 501 jeans.

  • LOOPWHEELER's Craftsmanship

    • Features plush, slow-knitted fleece fabric crafted on century-old Tsuri (loopwheel) knitting machines in Wakayama.

  • BEAMS' Editorial Silhouette

    • Harmonizes both brands into a spacious, modern 'Super Wide' fit tailored for contemporary street style.





02. The Super Wide Collection Lineup


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The core collection consists of three standout pieces.


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First, the Super Wide Trucker Jacket translates the cropped, boxy aesthetic of the classic Type 1 Trucker into LOOPWHEELER’s signature fleece. Available in Heather Gray and Navy, each jacket features dual-branded woven tags from Levi's and LOOPWHEELER on the sleeve cuff and front pocket, elevating its collectible appeal.



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The accompanying Super Wide Pants are modeled after 1950s 501 jeans, complete with arcuate stitching on the back pockets, as well as a special co-branded back patch and woven tags. Rounding out the collection are Bandanas in Red and Navy, featuring Levi's archival bandana motifs to complete the set.



03. Release Information


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This triple collaboration will launch at select BEAMS physical stores in Japan, followed by a global rollout on Levi's official online stores and select international retailers.


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Levi's × LOOPWHEELER × BEAMS Collection
  • Super Wide Type 1 Jacket: ¥58,300 (~$380 USD)

    • Colors: Heather Gray / Navy

    • Sizes: S, M, L, XL

  • Super Wide Pants: ¥49,500 (~$320 USD)

    • Colors: Heather Gray / Navy

    • Sizes: W29, 30, 31, 32, 33, 34, 36, 38

  • Bandana: ¥4,400 (~$30 USD)

    • Colors: Red / Navy



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  • Japan In-Store Drop: October 17, 2026 (BEAMS JAPAN - Shinjuku, Kyoto)
  • Global Online Drop: October 22, 2026 (Levi's Official Online Store & Global Stockists)

  • US Drop: October 23, 2026 (BEAMS America)

  • Retailers: BEAMS Official Online Shop, BEAMS Japan stores, Levi's Official Online Stores (US & JP), and BEAMS America.





Closing: Levi's x LOOPWHEELER x BEAMS Super Wide


Breaking away from standard denim construction, this collaboration showcases how LOOPWHEELER’s soft fleece texture and BEAMS’ bold wide silhouette can elevate Levi's timeless heritage.

If you are looking for a unique sweat setup that combines half a century of heritage and uncompromising craftsmanship, this release is definitely one to watch.

Thank you for reading this long journey.

Sincerely, Lislab


<Recommended Reads>
ADERERROR Significant x Alpha Industries MA-1 Release Info: Link
Salomon x Ray BEAMS XT-WHISPER CHERRY Release Info: Link
BEAMS 50th x Birkenstock Boston Release Info: Link


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