[Review] Timex x NOAH Sun & Moon Watch (Black Gold): The Essence of NYC Classic

Hello, this is Lislab.

The collaboration between Timex, America's iconic heritage watchmaker, and NOAH, the brand carving out a new legacy in NYC street culture, was a massive sensation from the moment it was announced.

Since 1854, Timex has been renowned for making "the most honest and durable watches"—a living legend in the horological industry.

Founded by Brendan Babenzien, the former Creative Director of Supreme, NOAH masterfully blends rebellious skate culture with traditional tailoring and preppy style, establishing a highly sophisticated brand heritage.

The Sun and Moon model we are looking at today was a historic masterpiece that marked a pinnacle in the Timex x NOAH partnership. Upon its release, it captured the hearts of global watch enthusiasts and sold out instantly. Thanks to this massive success, a series of follow-up collaborations have continued to hit the market.

Today, I am thrilled to introduce a time-piece that effortlessly radiates NYC’s classic sensibility and analog romance right on your wrist: the Timex x NOAH Sun and Moon Black Gold watch.



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01. Product Details

"The Essence of a Vintage Dress Watch Reimagined with Modern NYC Savvy"

• Model: Timex x NOAH Sun and Moon Watch (Black Gold)

• Use: Classic Casual & Formal Dress Watch

• Features: A timeless analog icon born from American utilitarianism and NYC street heritage
• An elegant gold-tone case paired with a crisp white dial, inspired by the 1980s vintage Timex archives

• Powered by a highly reliable Japanese quartz movement, backed by Timex's long-standing history

• Genuine leather strap, 5 ATM water resistance, classic rectangular (tank) case, Roman numeral indices, and a dynamic Sun & Moon indicator



The dial design of this watch is incredibly captivating—so much so that it easily holds its own against high-end dress watches. The centerpiece is undeniably the "Sun and Moon" disc positioned beautifully between the center and the top of the dial. This analog complication, where a smiling sun and moon alternate to trace the passage of time, infuses the entire dial with an almost obsessive poetic romance.

On top of the clean white dial, high-visibility black Roman numeral indices are impeccably arranged, while the signature NOAH logo sits quietly at the 3 o'clock position to add a touch of minimalist restraint. Thanks to this flawless balance—the ultimate textbook combination of black and gold—what could have been an old-fashioned gold watch is brilliantly transformed into something incredibly sleek and contemporary.



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The overall rectangular tank body features a gently curved gold-tone case, evoking the timeless architectural beauty found in historic European structures.

The caseback is sharply engraved with the NOAH logo and essential technical specifications. It is paired with a supple black leather strap featuring a refined alligator-embossed pattern. This anchors the flashiness of the gold case, grounding the entire timepiece with a solid, sophisticated tone and manner.



02. Size & Features

"The Ultimate Classic Dimensions"







The case measures approximately 37mm in length (vertical), 25mm in width (horizontal), with an 18mm lug width. Timex wisely stuck to the golden ratio of classic watch dimensions with this vintage rectangular profile. For men with a slimmer build or thinner wrists, it sits perfectly on the wrist without feeling loud, offering a refined presence that slips effortlessly under a dress shirt cuff. Thanks to its clean proportions and stunning aesthetics, it has also garnered massive popularity among women.











The stock black leather strap is crafted from 'Eco-Friendly Genuine Leather'—and to be clear, this is 100% genuine cowhide, not synthetic or vegan leather.

The "Eco-friendly" title comes from their commitment to the traditional 'Vegetable Tanning' process, which uses natural plant-derived tannins to cure the leather slowly, completely eschewing mass-production chemicals like chromium. This choice truly highlights NOAH’s fiercely intelligent approach to classic style. Right out of the box, it wraps comfortably around the wrist with a supple, premium feel that requires no breaking-in period.

While the 18mm lug width prompts many owners to swap out the strap for custom alternatives, this stock leather is of exceptional quality. Over the years, it will absorb the owner’s habits and lifestyle, allowing you to fully enjoy the rich romance of leather aging (patina).











True to its vintage archival roots, this model does not feature any luminous paint (lume). However, this omission allows the crisp, clean details of the dial and the Roman indices to stand out even more vividly.

Under the hood, it is equipped with a low-maintenance, highly precise Japanese quartz movement, making it the perfect, hassle-free everyday tool watch. It also offers practical convenience for daily wear with its 5 ATM water resistance.





03. Style

"Effortlessly Bridging the Gap Between Casual and Formal"







When you actually wear this watch, the overall mood and balance immediately remind you why this model became such a coveted icon. The compact dial, the timeless black-and-gold color palette, and the whimsical Sun & Moon disk serve as a subtle yet powerful focal point for any outfit.

Throw it on with a casual outfit—like a relaxed knit sweater, a sharp shirt, and your favorite denim—and it instantly elevates the entire look. Conversely, it radiates pure elegance when paired with a formal overcoat or a tailored suit.











Even when compared to high-end luxury dress watches, this model carries a distinct aura that never feels outmatched in terms of detail and design. It is the ideal fruition of a collaboration, merging Timex's 170 years of engineering reliability with NOAH’s witty and sophisticated design curation. Whether you wear it to a minimalist daily outing or a formal gathering, this watch quietly delivers a poised, sophisticated, and luxurious impression.





Closing: The Quiet Radiance of Analog Romance

In a modern society where smartwatches completely dominate our wrists, the Timex x NOAH Sun and Moon clearly reminds us why we still cling to analog hands.

In a digital era where everything moves silently in real-time, the rhythmic, steady ticking emerging from your wrist in the quiet hours of the night brings back the living warmth of time itself.

The compact dial and the lack of modern smart features might feel slightly unfamiliar at first. However, the moment you witness the gold rectangular tank case catching the light and gaze at the quiet orbit of the sun and moon, you will fully understand why enthusiasts around the world fell in love with this watch.

I highly recommend this timepiece as the perfect companion to document both your daily routines and your most special moments.

Thank you for reading this long journey.

Sincerely, Lislab

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